Alma del Jaguar was created to help protect wild jaguars in Mexico and the U.S. 
Jaguars are the largest big cat of the Western Hemisphere, ranging from Arizona to Argentina. Yet today, jaguars are endangered with over 50% of their natural range destroyed.
‍
As a U.S.-based tequila company with production partners in Mexico, we feel compelled to dedicate our efforts to the jaguar populations closest to us and the distillery.  Therefore, we  donate directly to conservation organizations like the  Northern Jaguar Project who manage the Northern Jaguar Reserve in Sonora, Mexico and help protect the northernmost population of wild jaguars in the world.